Jo Ward

Author Archives: Jo Ward

Internet Entrepreneur | Property Investor | Business Coach | Luxury Addict

4 Tips On How To Choose The Right Niche For Your First Online Store

So you heard how online sales are going crazy? You realise that having your own online store could bring you financial and time freedom?  You've just got to get going! This is possible, even if you have no prior experience or techie skills. The first step is to choose a niche. You may already have a niche in mind, and that’s great. But before you get started, it’s critical to make sure that niche is likely to be profitable before you get started.

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3 Ways to Build a Loyal YouTube Audience

Since its launch in 2005, YouTube has become a mainstream social media platform with more than 2 billion unique viewers flocking to the site every day. Once a small niche market, online video has quickly moved into the mainstream and become a regular part of our media consumption. With online video viewing surpassing some of the largest television ratings, it can be difficult for small businesses to stand out in the sea of content. Here are three ways that you can increase your discovery rate and build a loyal audience on YouTube.

Create Meaningful Content

YouTube audiences are fickle, and they are always just a single click away from jumping over to the next video. So, while the saying, 'content is king' still holds true, the key to getting your videos discovered is to create content that will add value to your target audience. It doesn't matter which creative format you use, be it interviews, how-tos, news focused, or a scripted web series, you need to make sure they give people a reason to view and share your videos.

Brand and Package Consistently

The most significant challenge that everyone faces on YouTube is getting viewers to come back after they've viewed the original video. Having a viral hit is nothing more than short-term success. To get people to go back to your channel, you have to give them a reason to. This is why branding and packaging are so crucial. Your brand serves as a navigation marker in the sea of online videos. Creating content with a strong point of view will help define your brand. This will also help you position yourself as an expert in your industry.

The packaging of your video is the branding that is expressed around your content. For this, you can include graphic intros or end cards that display your URL or YouTube channel name. This helps to reinforce your brand, so people don't have to guess what they are watching.

Optimize Your Video

When it comes to being found online, it's all about SEO. The same rules that apply to making your website or blog discoverable, apply to your online videos. YouTube has become the second largest search platform, so when people go to YouTube, they are often searching for something specific. Optimize your videos by creating clever titles and descriptions with relevant keywords. This will help viewers find your content.

These three strategies are some of the best ways to develop and build your audience on YouTube. They have proven successful for reaching beyond the hype of creating viral videos and moving toward your business being able to build a consistent and genuine community.

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5 Surefire Ways to Grow Your Instagram Followers

In the last several years, Instagram has become a well-loved social media platform with over 600 million active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog, and a stronger community for your brand. Building a large Instagram following isn’t hard, but it will take time. Here are five surefire ways you can grow your Instagram followers for your business. Make sure you read to the end for a special bonus!

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Are You Ready For GDPR Compliance?

So what is GDPR?  It stands for General Data Protection Regulation and you may have heard that new digital privacy regulation is on its way.  In fact by 25 May 2018 you need to be compliant if you are collecting data from anyone in the EU.  This regulation has big implications for internet marketers.

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Top 6 Ways to Gain More Social Media Followers

If you own a small business, you are probably well aware of how important social media can be for increasing your bottom line. However, getting started on social media can be incredibly daunting. With all the different options and ways to gain followers, one can quickly become overwhelmed. Here are the top six ways your business can gain more social media followers and increase your bottom line.

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FREE Guided Meditation for Financial Wellbeing

Virtually every successful person, guru or mentor I ever met seems to believe in the Law of Attraction in some way.  The Law of Attraction is the belief that, by focusing on positive or negative thoughts and feelings, a person brings positive or negative experiences into their life.  If we are indeed the creators of our experiences, we would do well to consciously try to direct our thoughts, don't you think?

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