Since its launch in 2005, YouTube has become a mainstream social media platform with more than 2 billion unique viewers flocking to the site every day. Once a small niche market, online video has quickly moved into the mainstream and become a regular part of our media consumption. With online video viewing surpassing some of the largest television ratings, it can be difficult for small businesses to stand out in the sea of content. Here are three ways that you can increase your discovery rate and build a loyal audience on YouTube.
YouTube audiences are fickle, and they are always just a single click away from jumping over to the next video. So, while the saying, 'content is king' still holds true, the key to getting your videos discovered is to create content that will add value to your target audience. It doesn't matter which creative format you use, be it interviews, how-tos, news focused, or a scripted web series, you need to make sure they give people a reason to view and share your videos.
The most significant challenge that everyone faces on YouTube is getting viewers to come back after they've viewed the original video. Having a viral hit is nothing more than short-term success. To get people to go back to your channel, you have to give them a reason to. This is why branding and packaging are so crucial. Your brand serves as a navigation marker in the sea of online videos. Creating content with a strong point of view will help define your brand. This will also help you position yourself as an expert in your industry.
The packaging of your video is the branding that is expressed around your content. For this, you can include graphic intros or end cards that display your URL or YouTube channel name. This helps to reinforce your brand, so people don't have to guess what they are watching.
When it comes to being found online, it's all about SEO. The same rules that apply to making your website or blog discoverable, apply to your online videos. YouTube has become the second largest search platform, so when people go to YouTube, they are often searching for something specific. Optimize your videos by creating clever titles and descriptions with relevant keywords. This will help viewers find your content.
These three strategies are some of the best ways to develop and build your audience on YouTube. They have proven successful for reaching beyond the hype of creating viral videos and moving toward your business being able to build a consistent and genuine community.
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In the last several years, Instagram has become a well-loved social media platform with over 600 million active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog, and a stronger community for your brand. Building a large Instagram following isn’t hard, but it will take time. Here are five surefire ways you can grow your Instagram followers for your business. Make sure you read to the end for a special bonus!
If you own a small business, you are probably well aware of how important social media can be for increasing your bottom line. However, getting started on social media can be incredibly daunting. With all the different options and ways to gain followers, one can quickly become overwhelmed. Here are the top six ways your business can gain more social media followers and increase your bottom line.
Affiliate marketing is one of the modern ways of making money. It is a marketing arrangement where online retailers pay a commission to an external site for traffic or sales generated from referrals. Social media has significantly helped affiliate marketers extend the reach of their campaigns and make more residual income.
When I set up my Coaching & Hypnotherapy Practice over a decade ago, I did a lot of paid advertising. It brought in ok results but the thing that surprised me was how effective the free advertising was! Instead of relying on expensive adverts, I started to concentrate on all the ways I could bring in new clients without spending anything, for example:
The key to effective social media marketing is the exact same as the key to effective content marketing: providing value.
Unfortunately, this is something that a huge number of businesses have absolutely no idea how to do and that results in some very poorly managed social media.