When I set up my Coaching & Hypnotherapy Practice over a decade ago, I did a lot of paid advertising. It brought in ok results but the thing that surprised me was how effective the free advertising was! Instead of relying on expensive adverts, I started to concentrate on all the ways I could bring in new clients without spending anything, for example:
The key to effective social media marketing is the exact same as the key to effective content marketing: providing value.
Unfortunately, this is something that a huge number of businesses have absolutely no idea how to do and that results in some very poorly managed social media.