Online Shop Traffic Secrets
There are many ways to get traffic to your online shop, both paid and unpaid. We are going to take a look at both, but you can pick and choose the methods you believe will work best for your situation.
We’re going to concentrate on social media in this post, because that is the easiest way to generate traffic, and it won’t cost much, if anything, in the beginning. (Tip: Read right to the end to claim your free downloads and training)
Facebook (www.facebook.com) has both paid and free methods of promotion. We highly recommend using paid promotions if you have the capital available, because you can reach a lot more people.
But you can also reach people without spending money if you’re short on capital. Join some groups related to your niche and start posting regularly. Then, with permission from the group’s owner, ask if you can drop a link to your shop.
You might even run contests for group members and give away store credit to get more attention.
Pinterest (www.pinterest.com) is one of the best ways to generate traffic to a shop, because it’s been proven to be the single best platform for selling. While other platforms might bring in more volume, Pinterest will usually convert better.
It’s a good idea to start a separate Pinterest account for each niche or store you create, because people often won’t follow accounts that are random and unorganized. If you want people to follow you, then you need to have a tight niche, with several boards that have interesting pins.
To grow your following on Pinterest, start out by following a number of accounts in your niche, but make sure you’ve already set up your profile thoroughly and created a few boards. This will get more people to follow you back.
Here are a few more tips for Pinterest:
- Use keywords in your name (Example: Recipe Girl | Cooking & Food)
- Use keywords in the description of your pins
- Set your best images to the cover of each board
- Use keywords as your board names, don’t get cute
- Make all your own pins taller than they are wide to stand out
- Pin often and consistently throughout the day, but not too many at once
- Only pin the very best content to keep your quality high
Instagram (www.instagram.com) can also be great for sales, especially if you can get good engagement. To get people to interact with your posts, make sure all your images are interesting enough to get people to like and comment.
Tips for Instagram marketing:
- Follow big accounts in your niche
- Always use several hash tags in every post, at least 5
- Like posts from your followers so they will return the favor
- Post regularly, but only a few times per day
You can use other social media platforms, too, but these are the best to concentrate on in the beginning.
Free Social Media Training
If you want to drive hordes of traffic to your shop quickly, why not try this free training from social media guru, Paul O'Mahony. Click on the link below for immediate access.
Need Step-By-Step Help Creating Your Store?
If you want easy-to-follow help to set up your store the right way, even if you are a newbie or not techie, then how to choose products that will sell like crazy, earning you a 6 or 7 figure income, then this FREE download is our gift to you. Just click below to download.